The Imperative of Cyber Resilience in 2024

Introduction

In 2022, Oxfam’s India Inequality report revealed the worsening digital divide, highlighting that only 38% of households in the country are digitally literate. Further, only 31% of the rural population uses the internet, as compared to 67% of the urban population. Over time, with the increasing awareness about the importance of digital privacy globally, the definition of digital divide has translated into a digital privacy divide, whereby different levels of privacy are afforded to different sections of society. This further promotes social inequalities and impedes access to fundamental rights.

Digital Privacy Divide: A by-product of the digital divide

The digital divide has evolved into a multi-level issue from its earlier interpretations; level I implies the lack of physical access to technologies, level II refers to the lack of digital literacy and skills and recently, level III relates to the impacts of digital access. Digital Privacy Divide (DPD) refers to the various gaps in digital privacy protection provided to users based on their socio-demographic patterns. It forms a subset of the digital divide, which involves uneven distribution, access and usage of information and communication technology (ICTs). Typically, DPD exists when ICT users receive distinct levels of digital privacy protection. As such, it forms a part of the conversation on digital inequality. 

Contrary to popular perceptions, DPD, which is based on notions of privacy, is not always based on ideas of  individualism and collectivism and may constitute internal and external factors at the national level. A study on the impacts of DPD conducted in the U.S., India, Bangladesh and Germany highlighted that respondents in Germany and Bangladesh expressed more concerns about their privacy compared to respondents in the U.S. and India. This suggests that despite the U.S. having a strong tradition of individualistic rights, that is reflected in internal regulatory frameworks such as the Fourth Amendment, the topic of data privacy has not garnered enough interest from the population. Most individuals consider forgoing the right to privacy as a necessary evil to access many services, and schemes and to stay abreast with technological advances. Research shows that 62%- 63% of Americans believe that companies and the government collecting data have become an inescapable necessary evil in modern life. Additionally, 81% believe that they have very little control over what data companies collect and about 81% of Americans believe that the risk of data collection outweighs the benefits. Similarly, in Japan, data privacy is thought to be an adopted concept emerging from international pressure to regulate, rather than as an ascribed right, since collectivism and collective decision-making are more valued in Japan, positioning the concept of privacy as subjective, timeserving and an idea imported from the West.

Regardless, inequality in privacy preservation often reinforces social inequality. Practices like surveillance that are geared towards a specific group highlight that marginalised communities are more likely to have less data privacy. As an example, migrants, labourers, persons with a conviction history and marginalised racial groups are often subject to extremely invasive surveillance under suspicions of posing threats and are thus forced to flee their place of birth or residence. This also highlights the fact that focus on DPD is not limited to those who lack data privacy but also to those who have (either by design or by force) excess privacy. While on one end, excessive surveillance, carried out by both governments and private entities, forces immigrants to wait in deportation centres during the pendency of their case, the other end of the privacy extreme hosts a vast number of undocumented individuals who avoid government contact for fear of deportation, despite noting high rates of crime victimization.

DPD is also noted among groups with differential knowledge and skills in cyber security. For example, in India, data privacy laws mandate that information be provided on order of a court or any enforcement agency. However, individuals with knowledge of advanced encryption are adopting communication channels that have encryption protocols that the provider cannot control (and resultantly able to exercise their right to privacy more effectively),  in contrast with individuals who have little knowledge of encryption, implying a security as well as an intellectual divide. While several options for secure communication exist, like Pretty Good Privacy, which enables encrypted emailing, they are complex and not easy to use in addition to having negative reputations, like the Tor Browser. Cost considerations also are a major factor in propelling DPD since users who cannot afford devices like those by Apple, which have privacy by default, are forced to opt for devices that have relatively poor in-built encryption. 

Children remain the most vulnerable group. During the pandemic, it was noted that only 24% of Indian households had internet facilities to access e-education and several reported needing to access free internet outside of their homes. These public networks are known for their lack of security and privacy, as traffic can be monitored by the hotspot operator or others on the network if proper encryption measures are not in place. Elsewhere, students without access to devices for remote learning have limited alternatives and are often forced to rely on Chromebooks and associated Google services. In response to this issue, Google provided free Chromebooks and mobile hotspots to students in need during the pandemic, aiming to address the digital divide. However, in 2024, New Mexico was reported to be suing Google for allegedly collecting children’s data through its educational products provided to the state's schools, claiming that it tracks students' activities on their personal devices outside of the classroom. It signified the problems in ensuring the privacy of lower-income students while accessing basic education.

Policy Recommendations

Digital literacy is one of the critical components in bridging the DPD. It enables individuals to gain skills, which in turn effectively addresses privacy violations. Studies show that low-income users remain less confident in their ability to manage their privacy settings as compared to high-income individuals. Thus, emphasis should be placed not only on educating on technology usage but also on privacy practices since it aims to improve people’s Internet skills and take informed control of their digital identities.

In the U.S., scholars have noted the role of libraries and librarians in safeguarding intellectual privacy. The Library Freedom Project, for example, has sought to ensure that the skills and knowledge required to ensure internet freedoms are available to all. The Project channelled one of the core values of the library profession i.e. intellectual freedom, literacy, equity of access to recorded knowledge and information, privacy and democracy. As a result, the Project successfully conducted workshops on internet privacy for the public and also openly objected to the Department of Homeland Security’s attempts to shut down the use of encryption technologies in libraries. The International Federation of Library Association adopted a Statement of Privacy in the Library Environment in 2015 that specified “when libraries and information services provide access to resources, services or technologies that may compromise users’ privacy, libraries should encourage users to be aware of the implications and provide guidance in data protection and privacy.” The above should be used as an indicative case study for setting up similar protocols in inclusive public institutions like Anganwadis, local libraries, skill development centres and non-government/non-profit organisations in India, where free education is disseminated. The workshops conducted must inculcate two critical aspects; firstly, enhancing the know-how of using public digital infrastructure and popular technologies (thereby de-alienating technology) and secondly, shifting the viewpoint of privacy as a right an individual has and not something that they own.

However, digital literacy should not be wholly relied on, since it shifts the responsibility of privacy protection to the individual, who may not either be aware or cannot be controlled. Data literacy also does not address the larger issue of data brokers, consumer profiling, surveillance etc. Resultantly, an obligation on companies to provide simplified privacy summaries, in addition to creating accessible, easy-to-use technical products and privacy tools,  should be necessitated. Most notable legislations address this problem by mandating notices and consent for collecting personal data of users, despite slow enforcement. However, the Digital Personal Data Protection Act 2023 in India aims to address DPD by not only mandating valid consent but also ensuring that privacy policies remain accessible in local languages, given the diversity of the population.

References

• https://idronline.org/article/inequality/indias-digital-divide-from-bad-to-worse/ 
• https://arxiv.org/pdf/2110.02669 
• https://arxiv.org/pdf/2201.07936#:~:text=The%20DPD%20index%20is%20a,(33%20years%20and%20over). 
• https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/ 
• https://eprints.lse.ac.uk/67203/1/Internet%20freedom%20for%20all%20Public%20libraries%20have%20to%20get%20serious%20about%20tackling%20the%20digital%20privacy%20divi.pdf 
• /https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=6265&context=law_lawreview 
• https://eprints.lse.ac.uk/67203/1/Internet%20freedom%20for%20all%20Public%20libraries%20have%20to%20get%20serious%20about%20tackling%20the%20digital%20privacy%20divi.pdf 
• https://bosniaca.nub.ba/index.php/bosniaca/article/view/488/pdf 
• https://www.hindustantimes.com/education/just-24-of-indian-households-have-internet-facility-to-access-e-education-unicef/story-a1g7DqjP6lJRSh6D6yLJjL.html 
• https://www.forbes.com/councils/forbestechcouncil/2021/05/05/the-pandemic-has-unmasked-the-digital-privacy-divide/ 
• https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf 
• https://www.isc.meiji.ac.jp/~ethicj/Privacy%20protection%20in%20Japan.pdf 
• https://socialchangenyu.com/review/the-surveillance-gap-the-harms-of-extreme-privacy-and-data-marginalization/ 

Technology has revolutionized our lives, offering countless benefits and conveniences that make our daily lives more accessible and connected. However, with these benefits come potential challenges and risks that can impact our digital experiences. In this article, we have gathered expert advice on the impact of technology use in our daily lives, including the importance of warranties and tech protection in safeguarding our technology investments. Our experts offer invaluable insights and guidance on using technology safely and effectively while protecting us from unexpected costs or problems. Whether you’re a casual user or a technology enthusiast, our experts’ insights will help you navigate the world of technology with confidence and peace of mind.

How to protect kids from online abuse in the modern era of technology?

“As parents, it’s important to acknowledge that online child abuse is a widespread problem that we need to address. But does this mean we should ban technology from our children’s lives? Absolutely not! Technology is an integral part of our children’s lives, providing numerous benefits. Instead, we should think of practical ways to minimize the risks of online abuse. Many parents today depend on parental control apps like Mobicip to safeguard their children’s online activities and build healthy digital habits. These apps allow parents to supervise their child’s online behavior, restrict screen time, prevent access to certain websites and applications, filter inappropriate content, and get instant notifications about dangerous interactions or inappropriate content. Parents feel reassured and free of worry, knowing that their children’s online surroundings are secure and protected. In addition to using a parental control app, we must also focus on building a strong connection with our kids. By initiating conversations about their digital lives, we can understand their digital world, educate them about the potential risks and dangers of the internet, and teach them how to stay safe. By being proactive and engaged in our children’s digital lives, we can protect them from online abuse while still allowing them to benefit from technology.”

Mobicip

How to increase engagement in online classes via technology?

“Online classes have gained immense popularity in recent years due to their many advantages. However, online educators face several challenges that can impede the effectiveness of their classes, one of which is the lack of engagement from students. To address this challenge, it is crucial to adopt certain strategies that can increase student engagement and create a more meaningful learning environment.
One effective strategy is to limit the number of chokepoints that students may face while enrolling in a class. This can be achieved by using booking and scheduling technology that provides students with a hassle-free experience. The system sends regular reminders and notifications to learners about upcoming classes and assignments, helping them stay organized and committed to their learning.
Technology plays a vital role in improving communication between students and teachers and in increasing student engagement and participation during a session. Utilizing technology such as polling, chat boxes, and breakout rooms enables learners to actively participate in the class and share their perspectives, leading to more effective learning.
Personalization is also essential in creating a meaningful learning environment. A scheduling system can help create customized learning paths for each student, where they can progress at their own pace and focus on topics that interest them. This ensures that each student receives individual attention and is able to learn in a way that suits their learning style.
Moreover, gamification techniques can be used to make the learning process more fun and engaging. This includes using badges, points, and leaderboards to motivate learners to achieve their goals while competing with each other.”

Dr. Sukanya Kakoty, Omnify

How to choose the best due diligence software for your business?

“With a variety of solutions on the market, finding the best due diligence software for your business can be a tedious task. In addition to the software’s capabilities meeting your needs, there are other factors to consider when picking the right solution for your business. As due diligence involves the sharing of sensitive information, security is a key factor to consider. When browsing solutions, it is important to consider if their security features are up to industry standards. User-friendliness is another factor to consider when adopting a new due diligence software. Introducing a new tool should increase team efficiency, not disrupt your existing workflow. When searching for the perfect due diligence solution, pick one that meets the above criteria and more. DealRoom is a lifecycle deal management solution, providing pipeline, diligence, integration, and document management all under one platform. DealRoom’s user-friendly and intuitive features allow for customizable workflows to fit the specific needs of each user. DealRoom also offers industry-leading security features, including data encryption, granular permissions, and detailed audit logs, guaranteeing that your information is always protected. When choosing the best due diligence software for your business, consider a user-friendly, flexible, and secure solution.”

DealRoom

Why are backups important, and what is the safest way of doing them?

“Backups are important for several reasons. They help to protect against data loss, which can be caused by a variety of reasons, such as hardware failure, software corruption, natural disasters, or cyber-attacks. Backups also help to ensure that important data is available when needed, such as in the case of an emergency or system failure. Additionally, backups provide a way to recover deleted or corrupted files. This is also important because the loss of data can result in consequences such as financial loss, damage to reputation, and even legal issues. If not these, then loss of data may also lead to emotional effects in certain cases. A backup, however, can restore data quickly and avoid any significant disruption, emotional or otherwise. The safest way of doing backups is by following the 3-2-1 backup rule. This rule states that you should have at least three copies of your data, stored on at least two different storage media, with one copy stored offsite. This provides redundancy in case of a failure of one storage medium or location.

There are several methods of backing up data, including:

• External hard drives or USB drives: These are inexpensive and portable, making them a popular choice for personal backups. However, they can be lost or damaged, so it is important to keep them in a safe location and make regular backups.
• Cloud backups: These store data on remote servers, which can be accessed from anywhere with an internet connection. This provides an offsite backup solution, but it is important to choose a reputable provider and to ensure that the data is encrypted and secure.
• Network-attached storage (NAS): These are devices that connect to a network and provide centralized storage for multiple devices. They can be configured to automatically back up data from multiple devices on the network.
• Tape backups: These are less common but are still used by some businesses for the long-term storage of large amounts of data.

Regardless of the backup method chosen, it is important to regularly test backups regularly to ensure that they can be successfully restored in case of an emergency.”

CyberPeace

What are the best trending electric toys for kids in 2023?

“Augmented Reality (AR) Toys: These toys blend the physical and digital world, providing an immersive experience. Popular examples include AR-enabled building sets and interactive storybooks that come to life through an app.
Educational Robotics: Robotics toys like the LEGO Mindstorms Robot Inventor and Sphero’s programmable robots have gained popularity for teaching coding, engineering, and problem-solving skills through hands-on play.”

TME

Aside from security, what are some of the features of a VPN?

“Accessing geo-restricted content: One of the main benefits of using a VPN is its ability to bypass geographical restrictions in the world of flight prices, content, gaming, and more. Many websites and online services are only available in certain countries or regions. With a VPN, you can change your virtual location and access content that is otherwise blocked or unavailable in your country. Imagine you’re playing a game with friends; by using a VPN, you can improve your gaming experience by connecting to a server closer to the game’s host location and bypassing regional restrictions to access features unavailable in your region.
Increased privacy and anonymity: While security and privacy go hand in hand, VPNs offer more than just encryption. They also provide a level of anonymity by masking your IP address and making it difficult for websites and online services to track your online activity. This can be particularly useful for users who are concerned about their online privacy or who want to avoid targeted ads.
Faster internet speeds: Believe it or not, using a VPN can actually improve your internet speed in certain situations. If your internet service provider (ISP) is throttling your internet speed, a VPN can help you bypass this by encrypting your traffic and hiding it from your ISP. Additionally, some VPN providers offer dedicated servers that are optimized for faster speeds, reducing buffering and improving download and upload speeds.”

Bright VPN

How does creating a website can help a home business?

“As a digital marketing consultant, I once worked with a client who had a home-based bakery business. She struggled to reach new customers beyond her local community and wanted to expand her reach and grow her business. After assessing her needs, I recommended that she create a website for her business. With the website, she could showcase her unique baked goods, provide a platform for online ordering, and expand her reach to customers beyond her local community. The website was designed to be visually appealing and user-friendly while effectively showcasing the brand and products in an attractive way. Additionally, the website was optimized for search engines and integrated with social media platforms to increase visibility and drive traffic to the site. Within a few months of launching the website, she saw an increase in orders. Customers could easily place orders through the website and leave reviews, which provided social proof and helped build trust with potential customers. Also used data analytics to track customer behavior and make data-driven decisions to improve the website and marketing strategy. The website became a valuable asset for her business, helping her to expand her reach, increase sales, and gather valuable customer data. Overall, creating a website helped her home-based business to grow and thrive in a competitive marketplace.”

Lito James,   MassivePeak.com

How can technology be utilized to enhance productivity for remote teams working from home?

“Our team facilitates strategic planning sessions and we’re frequently working with teams that are working remotely. Here are a few of our best tips for productivity:

• Clear strategy: As teams have fewer touch points, it’s critical they are aligned and bought into the direction of the organization.
• Clear big rocks for the week. Make sure you’re not just busy but doing things that will move the needle on your strategic goals
• Clear accountability: Basecamp or other project management tools to help make sure nothing falls through the cracks
• Clear communication: Schedule the right meetings, so you are connecting at the right times to deliver important work and align on important topics.
• Clear agendas: When you do meet, make sure you’re coming together, staying focused, and getting the most important information across

Creating the right strategy and the right structure to keep it moving forward will help your team drive your most important outcomes, regardless of if you’re working in an office or remotely.

Anthony Taylor, SME Strategy Consulting

How to monitor your kids’ activities online?

“As a father of two kids and the founder of TheSweetBits.com, a website dedicated to providing guides on software and apps, I have extensive experience in monitoring my children’s online activities. Over the years, I have tested and reviewed numerous parental control apps and software to ensure my children’s online safety. When it comes to monitoring your kids’ activity online, it’s crucial to find a balance between keeping them safe and respecting their privacy. One of the most effective ways to achieve this balance is by using parental control software that allows you to set limits on their device usage, restrict access to inappropriate content, and monitor their online activity. However, it’s important to note that parental control software is not a substitute for good communication with your kids. You should have regular conversations with them about online safety and the potential dangers of the internet. By establishing trust and open communication, you can work together to create a safe and responsible online environment for your family. As I always say, ‘Parental control software is just one tool in the toolbox of responsible parenting’.”

TheSweetBits.com

How to plan the best online date with the help of technology?

“To plan a date online with the help of technology, we recommend using a reservation app like OpenTable to make dinner reservations. Not only will this let her know you thought ahead with the smaller details, but it will also ensure a smooth date by eliminating a long waiting time for a table to open up.”

Introverted Alpha

What are the benefits of teaching kids to code and how to make it fun?

“The ability to code has become increasingly important in the modern world due to the rapid advancement of technology and its integration into nearly every aspect of our lives. This is something that will only continue as our children grow up and enter the world at large as the demand for workers with coding skills continues to grow rapidly. Teaching kids to code offers numerous benefits beyond just developing technical skills and getting them future-ready. It promotes problem-solving abilities, critical thinking, and logical reasoning, all of which are essential in today’s digital age. Additionally, coding can increase creativity and encourage children to think outside the box. However, it’s important to make coding fun and engaging for kids rather than a dull and tedious task. One way to make it exciting is to introduce gamification elements, such as incorporating fun characters or adding game-like challenges, and there are loads of great apps to get them started with. We love CodeSpark Academy, Lego Boost, and Tynker. Another approach is to encourage group work or peer learning, where children can work together to solve problems and learn from each other. Ultimately, making coding fun and enjoyable can ignite children’s interest in technology and set them on a path to explore new and exciting opportunities in the future.”

Motherhood: The Real Deal

Are dating apps useful in the modern dating era and how to find the correct one?

“Dating apps have become a popular tool for modern daters to find potential partners. However, they also come with their own set of problems. One of the biggest issues with current dating apps is that they focus too much on superficial factors such as sexual attraction, rather than deeper compatibility and true attraction. This can lead to frustration and disappointment for users who are seeking more meaningful connections. Fortunately, AI technology is starting to offer solutions to these problems. By using machine learning algorithms and data analysis, apps like Iris Dating are able to help users find potential matches based on more than just superficial qualities. Iris uses a process called “iris training” to learn each user’s unique preferences and suggest compatible matches accordingly. This approach allows users to connect with people to whom they are really attracted, leading to more meaningful and lasting relationships. When it comes to finding the right dating app, it’s important to do your research and choose one that aligns with your values and preferences. Look for apps that prioritize true attraction and use AI technology to help you find meaningful matches. Don’t be afraid to try out multiple apps until you find one that feels right for you. Overall, while dating apps have their flaws, AI-powered apps like Iris offer hope for a more personalized and meaningful dating experience. By leveraging the power of technology, we can make the search for love a little bit easier and a lot more enjoyable.”

Iris Dating

What are some IT risk management tips for home businesses?

“As more and more people turn to home-based businesses, IT security for these operations is becoming an increasingly important concern. From data breaches to cyberattacks, the risks you face as a home business owner are the same as those faced by larger enterprises. So, what are some IT risk management tips for home businesses? First, consider using a virtual private network or VPN to enhance the security of your online communications. Additionally, enable two-factor authentication for all of your accounts, including any cloud services you use. Practice good password hygiene, regularly updating passwords and avoiding easily guessable or common passwords. Finally, consider investing in cybersecurity insurance to protect your business in the event of a cyberattack or data breach. By taking these steps to mitigate IT risks, you can help ensure your home business stays secure and successful. Below are some additional suggestions to help you stay vigilant and set up your home business for longevity.
-Keep Your Software Up to Date: One of the best ways to reduce your risk of being hacked is to keep your software up to date. This includes both your operating system and any applications you have installed.
-Use a Firewall: A firewall is a piece of software that helps to block incoming connections from untrusted sources. By blocking these connections, you can help to prevent hackers from gaining access to your system.
-Use Anti-Virus Software: In addition to using a firewall, you should also use anti-virus software. Anti-virus software helps to protect your system from viruses and other malware. These programs work by scanning your system for known threats and then quarantining or deleting any files that are found to be infected.
-Back Up Your Data Regularly: Finally, it is important to back up your data regularly. This way, if your system is ever compromised, you will not lose any important files or data.
-Encrypt Your Data: If you are storing sensitive data on your computer, it is important to encrypt it to protect it from being accessed by unauthorized individuals. Encryption is a process of transforming data into a format that cannot be read without a decryption key. There are many different encryption algorithms that you can use, so make sure to choose one that is appropriate for the type of data you are encrypting.”

Lynx Technology Partners

What are the benefits of giving your child a smartphone?

“If you’re teetering back and forth on getting your child a smartphone, consider these benefits as you make your decision:
• Connection. Smartphones keep kids in contact with friends and family—for fun and function! From school to extracurricular activities, kids can easily let their parents and caregivers know about late pickups, ride requests, and other changes of plans.
• Safety. If your child or someone they’re with gets hurt, their smartphone could save a life! And with built-in GPS, their location is always accessible. Plus, parental controls and other smartphone safeguards offer even more protection.
• Convenience. Life is a little easier when your child has a smartphone, plain and simple! You can call each other, send texts, and always know where they are.
• Acceptance. These days, it’s uncommon for kids to not have smartphones. With a smartphone, your child feels belonging and inclusion among their peers.
• Development. Having something as valuable as a smartphone teaches children responsibility and accountability. And with a smartphone of their own, your child will learn how to use technology in an appropriate, safe, and disciplined way.
• Education. Smartphones are incredible teaching tools! Educational apps, videos, and games can keep kids sharp. Plus, smartphones can introduce them to new hobbies and interests!”

Troomi

How is technology promoting health and wellness?

“Technology has revolutionized the healthcare industry and is playing an increasingly important role in promoting health and wellness. Here are some ways in which technology has helped:

Wearable technology: Wearable devices, such as fitness trackers and smartwatches, are becoming increasingly popular. These devices can track a person’s physical activity, sleep patterns, heart rate, and more. They provide valuable insights into a person’s health and wellness and can help motivate them to make positive lifestyle changes.

Telehealth: Telemedicine allows patients to receive medical care remotely through video conferencing, phone calls, or other digital means. It has also allowed fitness professionals to work with more people who aren’t in a local market via video conferencing, webinars, etc.

Mobile Apps: There are a plethora of mobile apps available that promote health and wellness. These apps can help users track their diet and exercise, manage chronic conditions, and access medical information.

Virtual Reality: Virtual reality (VR) is being used in healthcare to treat conditions such as anxiety, phobias, and PTSD. VR can also be used for physical therapy and rehabilitation.

Overall, technology is playing an increasingly important role in promoting health and wellness, and it is likely that we will see even more innovative uses of technology in the healthcare industry in the future.”

Destiny Management

Source : https://porch.com/advice/technology-use

Introduction

Social media platforms serve as an ideal breeding ground for cybercrime. A new fraud called ‘WhatsApp Pink’ has emerged, promising new features and an improved UI. Several law enforcement and government agencies have already issued severe caution against the program, which is used to hack mobile phones and steal personal information.

What is a pink WhatsApp Scam?

WhatsApp is on a roll with new features, but the messaging app is also experiencing an increase in a new type of scam. The WhatsApp Pink scam, as it is known, is gaining steam. Police and government organisations in several states, including Mumbai, Kerala, and Karnataka, have warned about the scam. A North Region cybercrime wing tweet warned, “WHATSAPP PINK – A Red Alert for Android Users.” The government’s cybersecurity organisations have warned about the rise in pink WhatsApp scams.

Scammers and hackers target WhatsApp users with fake messages via the network in this scam. According to reports, the message contains a link directing users to download WhatsApp Pink, a bogus messaging program. According to sources, scammers are targeting many people with the promise that the next version will have a better interface and additional features.

The application also steals critical financial information such as OTP, bank account information, and contact information. When people open the link, harmful software is installed on their mobile phones, and scammers get access to the phones. The user may even lose access to their phone by downloading the app.

According to the advisory

The news about ‘New Pink Look WhatsApp with extra features’ recently circulating among WhatsApp users is a hoax that can lead to hacking of your mobile through malicious software.” It is uncommon for fraudsters to devise new tricks and methods to entice naive consumers into falling into their trap and committing cyber fraud. It is the users’ responsibility to be Aware, Alert, and Attentive to these types of frauds in order to be safe and secure in the digital world.”

The link that is present in the message, according to a notice from the police, is a phishing effort. By clicking the link, the user runs the risk of having their device compromised, which might allow scammers to steal their device information or use it without their permission.

Users run the possibility of suffering negative outcomes if they click the Pink WhatsApp link, as the Mumbai Police have warned. These dangers include financial loss, identity theft, spam attacks, unauthorised access to contact information and saved images, and even total loss of control over mobile devices.

Guidelines against the Scam

• If a user has installed the fake WhatsApp, the authorities have instructed that they uninstall it immediately by going into the mobile settings, selecting WhatsApp with the pink logo in Apps, and then uninstalling it.
• Users have been advised to exercise caution when clicking links from untrustworthy websites unless they have previously verified their legitimacy. Users are advised to only download and update software from reliable sites such as the official Google Play Store, the iOS App Store, and so on.
• individuals using the site have been told not to send any links or communications to other persons until they have received proper authentication or verification.
• To avoid misuse, users are advised not to disclose any personal or financial information, including passwords, login information, and credit or debit card information, to anybody online. Furthermore, in order to defend themselves against fraud attempts, users are encouraged to stay up to date on the most recent news and changes in order to be informed and careful about cybercriminal activities.

Why do Scammer target WhatsApp

WhatsApp is the world’s most popular messaging service; it can reach out to considerably more prospective victims than it could with another tool. A scammer’s victims are almost certainly using WhatsApp. If all their victims are in one app, the criminal can easily handle their activities.

Conclusion

WhatsApp users may reduce their chances of being victims of the pink WhatsApp scam significantly by following the guidelines issued by the advisory. WhatsApp has become the primary target for scams, as there is a large number of the population using WhatsApp so it will be easy for the Scammer to steal critical personal information and target another victim through WhatsApp. The pink WhatsApp Scam is exactly like it.